+61 423 685 530

Newbridge360

Cut through the noise with strategic communication.

Smart, strategic communication — powered by experts in media, policy, research and change


At Newbridge360, we craft strategic communication that delivers real results. In a complex and fast-changing world, we help organisations connect with clarity, influence stakeholders, and build trust where it matters most. We take a 360-degree view — offering expert communication counsel across strategy, content, media, government relations, stakeholder engagement, internal communication, crisis response, change management and more. Our mission is simple: to strengthen reputations, achieve business objectives, and tell stories that move people.

Our story

Our services

Strategy and planning
• Communication strategy: We develop tailored communication strategies that align with your organisation's goals and target the right audiences with the right messages. • Market Research and Message Testing: We conduct insight-driven research to understand your audience, test your messages, and shape the right strategy.• Stakeholder engagement: We help you build strong relationships with your stakeholders and effectively communicate with them.• Unlock the power of AI: We help you harness Artificial Intelligence to enhance your communication, streamline content creation, and stay ahead in an evolving digital landscape. • Change management: We help you transform your organisation and ensure your employees are committed and enabled to complete the journey using effective strategies and communication.
Content and creative
• Content creation: We create compelling content across various formats, including written materials, videos, and social media posts to engage your audiences and tell your story.• Social media: We develop and execute social media strategies that build your brand and engage your followers and manage your communities.• Report and submission production: We produce high-quality reports and submissions that effectively communicate your message.
Outreach and engagement
• Government relations: We help you navigate the complexities of government and advocate for your interests. • Media relations: We build strong relationships with journalists and help secure the right media coverage for your organisation. We also provide media training by experts in the field.• Crisis management: When a crisis hits, we provide expert guidance and support to help you protect your reputation and navigate the situation effectively. • Internal communication: We help you communicate effectively with your employees and build a strong internal culture. We help you communicate to your people and enable change such as the rollout of new digital technologies.

Our people

Newbridge360 was founded by Kai Ianssen (pictured below), a seasoned communicator with deep experience leading communication strategies across government, industry associations and the private sector.
From agriculture, mining and finance to health, defence, IT, transport, education and law, Kai has worked across highly regulated sectors—supporting clients through change, crises and complexity. His background in journalism—reporting across Asia and Australia—has shaped his sharp storytelling instincts and deep media acumen.
Our core network includes:A strategic communications and crisis management leader with two decades of experience across government, industry and mediaA government relations expert with deep insight into policy, parliament and advocacyA professional market researcher skilled in audience insights, sentiment analysis, and message testingA veteran media trainer and former journalist who prepares you for any spotlight A senior change management professional who has led digital and behavioural transformations across the private sector A digital marketing strategist with deep expertise in transformation, automation, and performance optimisation—providing end-to-end strategy, fractional CMO leadership, and AI readiness adviceWe combine this expertise and experience with the latest tools and AI innovation to deliver high-impact communication, every time.

Our contact details

+61 423 685 530
kai.ianssen@newbridge360.com.au